Amazon Prime has evolved into a global powerhouse with an estimated 200-240 million subscribers worldwide. In the United States alone, Amazon Prime Video leads the streaming market with a 22% share, just ahead of Netflix 21%.
Amazon’s overall revenue climbed steadily, reaching about $637.95 billion in 2024, following a strong revenue of $574.78 billion in 2023.
This article covers the latest facts and figures about Amazon Prime users, their usage, revenue, and more.
Amazon Prime Statistics 2025: Top Picks
- Amazon Prime has over 240 million subscribers worldwide.
- There are 180.1 million Amazon Prime users in the U.S.
- Amazon Prime’s revenue for 2024 reached $44.374 billion.
- Prime Day sales totaled $14.2 billion.
- Amazon Prime Video holds the top spot in streaming with a 22% market share.
How Many Amazon Prime Members Are There?
1. Amazon Prime has over 240 million subscribers worldwide.
This represents a significant growth of 33.33% compared to the 150 million members reported in 2019.
The range varies significantly among analyst estimates, with some sources citing up to 260 million users.
The last official update on the number of Prime subscribers was in 2020, and data on the growth of subscriptions between 2020 and 2025 has not been released yet. However, the number of Amazon Prime users might have increased drastically since then.
The table below highlights the number of Amazon Prime users by year:
| Year | Amazon Prime Subscribers | Amazon Prime Subscribers Growth Rate |
|---|---|---|
| 2025* | 240 million | Still Growing |
| 2024 | 200 million | 33.33% |
| 2023 | 150 million | 20% |
| 2022 | 125 million | 25% |
| 2021 | 100 million | 53.85% |
| 2015 | 46 million | – |
Source: Statista
How Many Amazon Prime Members Are In The United States?
2. CIRP estimates that 184 million customers in the U.S. in 2024 have an Amazon membership, representing an 8.2% increase from the 174.9 million Prime members reported in 2023.
Meanwhile, according to Statista, the total number of Amazon Prime users in the U.S. is 180.1 million, a steady increase of 3% from 174.9 million Prime members in 2023.
Looking at the overall trend since 2019, when there were 126 million Prime members, the number of subscribers has steadily risen by 54.1 million, reflecting Amazon’s continued growth and strong appeal among U.S. customers.
The following table displays the number of Amazon Prime users in the United States by year.
| Year | US Amazon Prime Users |
|---|---|
| 2025* | 185 million (Projected) |
| 2024 | 180.1 million |
| 2023 | 174.9 million |
| 2022 | 168.3 million |
| 2021 | 161.7 million |
| 2020 | 146.1 million |
| 2019 | 126 million |
| 2018 | 112.1 million |
| 2017 | 99.7 million |
Source: Statista
Amazon Prime Users’ Demography Statistics
3. 35% of Gen X consumers in the United States are Amazon Prime Members.
Meanwhile, over one-third of Baby Boomers and seniors in the country use Amazon Prime. Conversely, just 5% of the Gen Z users have an Amazon Prime membership.
The core Amazon Prime Video audience skews younger, with viewers aged 25-34 representing 32.63% of the audience, followed by 18-24 year-olds at 29.16%.
The following table displays the Amazon Prime user penetration in the United States by generation.
| Generation | Prime Usage Penetration Among Internet Users In The US |
|---|---|
| Generation Z | 5% |
| Millennials | 27% |
| Generation X | 35% |
| Baby boomers and seniors | 33% |
Source: Statista.
Amazon Prime Revenue Statistics
4. As of Q1, Amazon Prime’s total revenue for 2025 has reached $11.5 billion, and in 2024 the revenue was $44.374 billion.
This indicates a steady performance in 2024, with the revenue remaining consistent across the three quarters so far.
Comparatively, Amazon Prime revenue was $40.2 billion in 2023. Besides, from 2014 to 2024, revenue has grown significantly, starting at $2.76 billion in 2014 and steadily increasing yearly.
The following table shows the revenue of Amazon Prime over the years:
| Year | Amazon Prime Revenue |
|---|---|
| 2025 (Q1) | $11.5 billion |
| 2024 | $44.374 billion |
| 2023 | $40.2 billion |
| 2022 | $35.22 billion |
| 2021 | $31.77 billion |
| 2020 | $25.21 billion |
| 2019 | $19.21 billion |
| 2018 | $14.17 billion |
| 2017 | $9.72 billion |
| 2016 | $6.39 billion |
| 2015 | $4.47 billion |
| 2014 | $2.76 billion |
Source: Statista.
Amazon Prime Day Statistics
5. The total number of products purchased during Amazon Prime Day sales is 300 million.
This represents a 20% decrease compared to 375 million products sold in 2023. The increase in average order values and overall spending growth led to a decline in the quantity of items.
Looking at the trend, the number of products purchased during Amazon Prime Day sales has fluctuated over the years, starting at 100 million in 2018.
There was steady growth each year, reaching a peak of 375 million in 2023. However, 2024 has seen the first decline in recent years.
The following table displays the number of products purchased during Amazon Prime Day sales by year:
| Year | The Number Of Products Purchased | Percentage Change |
|---|---|---|
| 2024 | 300 million | -20% |
| 2023 | 375 million | +25% |
| 2022 | 300 million | +20% |
| 2021 | 250 million | +43.75% |
| 2019 | 175 million | +75% |
| 2018 | 100 million | – |
Source: Statista
6. Prime Day 2024 generated $14.2 billion in total U.S. e-commerce sales across all retailers, setting a new record for the event.
This represents a 10.1% increase compared to the $12.9 billion in sales from 2023. This shows strong growth, though slightly higher than the 7.5% increase in sales recorded between 2022 and 2023.
Overall, the data shows impressive growth from 2015 to 2024, with Prime Day sales increasing by over $13.3 billion from $0.9 billion in 2015 to $14.2 billion in 2024.
Buy Now, Pay Later services also gained significant traction, accounting for $1.08 billion in sales (7.6% of total). Customers used “buy now, pay later (BNPL)” for orders worth $1.08 billion, contributing to 7.6% of sales.
The following table displays the Amazon Prime Day sales revenue by year:
| Year | Prime Day Sales | Percentage Change |
|---|---|---|
| 2024 | $14.2 billion | 10.1% |
| 2023 | $12.9 billion | 7.5% |
| 2022 | $12 billion | 7.1% |
| 2021 | $11.2 billion | 7.7% |
| 2020 | $10.4 billion | 45.6% |
| 2019 | $7.16 billion | 70.7% |
| 2018 | $4.19 billion | 73.5% |
| 2017 | $2.41 billion | 58.6% |
| 2016 | $1.52 billion | 68.9% |
| 2015 | $0.9 billion | – |
Source: Statista
Amazon Prime Video Statistics
7. With a market share of 22%, Amazon Prime Video currently holds the largest share in the streaming market, slightly edging out Netflix at 21%.
This leading position highlights Amazon Prime Video’s strong appeal and competitive advantage, especially in a highly crowded market where Netflix has traditionally been dominant.
The following table displays the market share of Amazon Prime Video among other SVOD platforms:
| Service | Market Share |
|---|---|
| Amazon Prime Video | 22% |
| Netflix | 21% |
| Max | 13% |
| Disney+ | 12% |
| Hulu | 10% |
| Paramount+ | 9% |
| Apple TV+ | 8% |
| Peacock | 1% |
| Other | 4% |
Source: Statista.
8. The United States has 163.6 million Amazon Prime Video viewers.
This makes it the country with the highest number of Prime Video users globally.
Following the United States, India ranks second with 65.9 million viewers. Germany, the United Kingdom, and Japan round out the top five countries with the most Prime Video users.
Prime Video is now available in over 200 countries and territories, though full Prime membership benefits vary by region.
The following table displays the number of Amazon Prime Viewers by country:
| Country | Amazon Prime Video Viewers |
|---|---|
| United States | 163.6 million |
| India | 65.9 million |
| Germany | 32.3 million |
| United Kingdom | 26.9 million |
| Japan | 16.2 million |
| Canada | 14.6 million |
| France | 13.6 million |
| Australia | 4.9 million |
Source: EMarketer
Amazon Prime Sports Statistics
9. During the 2024 NFL season, Amazon Prime Video averaged 13.2 million viewers per game for its Thursday Night Football broadcasts, marking an 11% increase over the previous season.
Amazon Prime also streams select cricket tournaments in stunning 4K HD quality. Interestingly, some betting apps also stream cricket matches to let users follow live action while placing bets on the same platform. This convergence of streaming and interactive betting is transforming how audiences watch and engage with the sport.
Amazon Prime is now integrating real-time betting features with FanDuel into its sports broadcasts, allowing users to sync their accounts and access odds and bet tracking while watching games.
Amazon Prime Music Statistics
10. Amazon Prime Music users decreased from 80 million in 2023 to 52.5 million in 2024.
A year earlier, in 2023, it achieved a user base of 80 million, ranking as the third most popular streaming platform in Western markets.
However, the exact number of paid subscribers remains undisclosed, as Prime Music also offers an ad-supported free version, allowing millions to access it without a subscription fee.
The following table shows the number of Amazon Prime Music users from 2018 to 2024.
| Year | Amazon Prime Music Users |
|---|---|
| 2024 | 52.5 million |
| 2023 | 80 million |
| 2022 | 74 million |
| 2021 | 63 million |
| 2020 | 55 million |
| 2019 | 32 million |
| 2018 | 16 million |
Source: Business of Apps.
Amazon Statistics
11. Amazon’s total revenue reached approximately $638 billion in 2024, establishing the company as one of the world’s largest corporations by revenue.
In the year 2024, AWS contributed $107.6 billion, while third-party seller services generated $156.2 billion.
Comparatively, in 2023, Amazon achieved a record high of $574.78 billion, a 12% increase over 2022’s $513.98 billion.
Amazon’s significant contributions came from Amazon Web Services (AWS), advertising services, and subscription models like Amazon Prime.
The following table displays Amazon’s revenue by year:
| Year | Amazon Revenue |
|---|---|
| 2024 | $638 billion |
| 2023 | $574.78 billion |
| 2022 | $513.98 billion |
| 2021 | $469.82 billion |
| 2020 | $386.06 billion |
| 2019 | $280.52 billion |
| 2018 | $232.88 billion |
| 2017 | $177.86 billion |
| 2016 | $135.98 billion |
Source: Companies Market Cap, Analyzer Tools
Based on Amazon’s strong Q1 2025 performance, with net sales of $155.7 billion representing a 9% increase from the previous year, Amazon’s 2025 revenue is projected to reach approximately $700 billion.
Amazon’s 2025 growth is particularly in high-margin services, with subscription services generating $11.7 billion in Q1 2025. This shows consistent growth in Prime memberships and other subscription offerings.
Its net income of $17.1 billion in Q1 2025 represents a 64% increase from the $10.4 billion achieved in Q1 2024, showcasing not just revenue growth but improved profitability across the organization.
The following table displays Amazon’s 2025 revenue projections and Q1 performance:
| Segment | Q1 2025 Revenue | Projected 2025 Annual Revenue |
| North America | $92.9 billion | ~$372 billion |
| International | $33.5 billion | ~$134 billion |
| AWS | $29.3 billion | ~$117 billion |
| Total Net Sales | $155.7 billion | ~$700 billion |
Source: Amazon Q1 2025 Report, Analyzer Tools Market Research
Conclusion: Around 240 Million People Worldwide Use Amazon Prime
Amazon Prime has an extensive reach with over 240 million subscribers globally and 180.1 million users in the U.S. alone. Its position as the world’s largest paid subscription service remains unchallenged. Prime Video leads the U.S. streaming market with a 22% share, strengthening its position in the market.
Amazon Prime remains strong financially, reaching a total revenue of $44.374 billion by 2024. Additionally, Prime Day sales reached $14.2 billion in 2024, reflecting strong consumer engagement.
Amazon is projected to reach $700 billion in 2025. Prime remains the cornerstone of a retail empire that continues to reshape how the world shops, streams, and connects.
Overall, Amazon Prime’s statistics highlight its growth, user appeal, and powerful position across multiple sectors.
